How many of you have heard of an Agency called Razorfish? I have had the pleasure of working with them when I was at AOL and then again at Clearwire. They are top notch when it comes to digital marketing and I respect what they produce. So when I read about a Consumer Experience Report they conducted I wanted to share their findings with you. They found that 49% of web users have made a purchase based on a recommendation they received through a social media site. So we are clear, these can be direct or indirect recommendations or exposures.
Examples could be …
- Someone posts that they are enjoying a Reeses Cup… and the next time I am at a grocery store I get one
- You see a picture of a friend at a Summer Concert Series and you start going the very next week
- A friend shares their fantastic hair cut posted on their hair dressers Facebook page and you make an appointment
Are you starting to see it the picture? Yet only about 25% of businesses have a Facebook page. Marketers are missing a huge opportunity to connect with potential customers. Their company, products, brand and leaders are being talked about in social media. If they don’t have a place for these discussions to lan
