With over 70% of web searches happening on Google, your business needs to on Google’s page one. The question most businesses have is where and how. What adds to the confusion is that for many of my customers, they really don’t understand their options on Google as well. To help, I wanted to share a simple explanation of the three types of search engine marketing methods on Google. These include Paid/Sponsored Search, Search Engine Optimization (SEO) and Google Places Optimization.
A: Paid Search – also known as Sponsored Search or Pay-Per-Click (PPC) is online advertising that can guarantee “page one” rank on Google, Yahoo and Bing… at a price. It is the fasted and most measurable way to generate inbound leads to your website.
B: Search Engine Organization (SEO) is the process of managing your website’s content, code and organization to improve your organic or natural ranking in the search engine results. Done right, SEO provides the best long term results, but is highly competitive.
C: Google Places listings are the “Maps” section that Google produces in search when they determine the search is local in nature. After you create your Google Places listing, optimization helps get you to page one for your most important geographic, brand and industry terms.
